The heart and soul of staymatrix.com
It was early days for our business (phase 2, the earlier
post was read) when we realised that serviced apartments have a business
pattern and a service pattern which is very different from that of hotels.
One major disadvantage in finding a common thread of service
was the range of types of serviced apartments that existed. On one hand were the "mom & pop"
apartments which were stand alone with a caretaker and on the other end of the
scale were global giant brands who ran establishments that , at first glance
could not be distinguished from 5 star hotels.
StayMatrix had been set up with a core value of creating
transparency to the end customer. To that effect, it was important for us that
the customer experienced WSYWYG. That originated the rating system. And it was
clear that customer feedback, though important, cannot be the only measure of a
comparative rating. More on the disadvantages of customer feedback in rating in
a later blog.
The first step was to list out all possible parameters that
should be used to rate a serviced apartment. And it was difficult. But ultimately,
we listed out 54 distinct items that a serviced apartment should be rated on. The
left panel on www.staymatrix.com, after selecting any city, gives these
parameters. This list is obviously not fully complete and we are continually
adding to it.
Next steps....
